Work - Life Balance

Changes in Business

'We all should have a choice of how to balance our work and life'

Six Reasons Business Should be Flexible

1. Business is changing

In a 24/7 world, business needs people who are prepared to be flexible. Banks, shops and a wide range of other services are now available around the clock. Consumer power and increased competition means that providing quality service whenever customers want it has become a vital part of a successful business. The global market means that many companies are doing business internationally, and across time zones. Companies need resources able to service their business needs, which are no longer confined to a 5 day week from 9am to 5pm.

2. Talent wars

Population trends mean that there is a serious skill shortage. With an ageing population and a significant fall in the 24-35 age bracket, businesses face stiff competition for the best staff and individuals are increasing putting greater value on work-life balance and flexibility than on traditional benefits such as salary. Demand for flexible work is increasing all the time, and across all levels of business, including at the most senior. Flexibility is a proven method of attracting and retaining good people.

3. Workers are changing

The number of women in the workforce continues to grow as does the number reaching more senior levels. Additionally there is a trend towards later motherhood, with many professional women now having children in their thirties. By this time companies have invested significant time, money and training in their careers, meaning they are an invaluable resource organisations need to retain within the workforce. Flexible work options enable more of them to stay in the workforce, delivering an extended return on the company's investment and maintaining quality staffing levels.

4. Technology

As demand for flexibility amongst staff grows, developments in new technology and systems are enabling this to become a reality. 'A day at the office' can just as easily be spent in the car, at home or even in another country. Work can now really be about what you do not somewhere you go.

5. Improved staff performance and loyalty

Employees who work flexibly have been shown in validated, quantified surveys to demonstrate higher levels of commitment, motivation, and job satisfaction, and lower rates of absenteeism and staff turnover. Properly managed, flexible working is an excellent way to improve staff performance and loyalty.

6. Legislation

The government has thrown its support behind flexibility at work, and backed up that support with a range of legislation covering the number of hours staff can be obliged to work, parental leave and full rights for part-time staff. Companies must conform to this legislation.