Love Your Clothes
Love Your Clothes is a campaign which helps UK consumers reflect on how they buy, use and dispose of their clothing. Every year an estimated 336,000 tonnes of used clothing goes to landfill in the UK.
The campaign focuses on the sustainability of clothing and challenges us on how we can improve the active life of the clothes we wear. It’s in direct contrast to the concept of ‘fast fashion’ which often appears in the news alongside headlines of exploited workers and excessive waste. Find out more by visiting the Love Your Clothes website.